A|X Armani Exchange

Store in Berlin

In Berlin at Kurfürsterdamm 29, one of the most visited streets of the German capital in the district with the highest concentration of fashion shops and entertainment destinations, the first A | X Armani Exchange store in the city is born.

The shop, which extends over two floors for a total of 300 sqm of sales area, fits perfectly with the architecture of the pre-existing building, dating back to the 19th century and characterized by a large double-height central showcase showing the large illuminated letters A and X, the brand’s hallmark.

Plan, in the role of PCM, developed in synergy with the Giorgio Armani group the project based on the A | X Armani Exchange concept.

The interior features natural oak slatted walls that are the supporting elements of the product displays, wooden and resin floors and video walls.

CustomerGiorgio Armani S.p.A.LocationBerlinArea300 sqm + 150 BHO sqmYear2022Our taskProject Management, authorization process, architectural and plant design, construction management, security coordination